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Another Victim of Park West Gallery Art Auction Fraud - Jeakins Case Study



What led you to contact Fine Art Registry®? How do you feel you have been treated by Fine Art Registry?


"My internet research led me to them. I feel that FAR is a professional organization with a genuine interest in protecting real art."


Who else have you contacted about your purchases? What did they tell you?


"I tried three times to open a chargeback with my credit card company to no avail. One of the reps even told me to take delivery and then dispute based on the fact that it wasn't what I was expecting. But I spoke to a more senior representative who told me that using examples is perfectly ok. For instance, if they showed me a painting of a red apple and told me the artist would paint another red apple for me, then if I got a painting of a red apple that would meet the criteria. If, however, I got a painting of a blue apple, that would be disputable.

"I asked if I could chargeback based on the fact that I had to pay in full before delivery. He said that a merchant can charge the full price at any time during the sale, before, in the middle or after. I have sent the letters to the board members at Norwegian Cruise Lines, but that was recent. There has not been enough time for any response."


What are your plans with regard to this situation?


"Worst case - I will not take delivery, I will pay off my credit card except for that purchase and its interest and close the account. I will, at that time, let my credit card company know that I have not taken delivery and that I will not pay the remaining charges. I've had that credit card for many, many years AND it's a Norwegian Branded credit card. I'm hoping they will finally help me then, but if not I'll take the credit hit."


Any advice you have to other people in your situation? To would-be buyers of art at on-board art auctions?


"I have much advice – see my pamphlet. Most of all, there is absolutely no reason that I can see to make that purchase on the ship. Get off the ship, do research, think it over.

"Listen. They sell lots of things onboard the ship. Need a sweatshirt? OF COURSE, this is Alaska and maybe you didn’t pack appropriately. How about some jewelry? Questionable – but still a nice surprise for the little lady at the Captain's dinner. But Artwork??? Are you kidding?

"Selling artwork on a cruise makes about as much sense as selling cars. Think about this. You wander into a certain section of the ship and there are three lovely Nissans up for auction. There's a Sentra, an Altima, and a Maxima. So you ask when they'll be auctioned off. The auctioneer asks which one you're interested in. You say, "the Altima." So he gets out his little black book and says, "I can let you have it for $19,900." You say, "well when is it going to be auctioned?" He says, "well we don't auction anything without a guaranteed bid." So, for whatever crazy reason, you decide to bid. The auction starts and they bring out your Altima. The auctioneer starts the bidding at $12,000. UP goes your card, of course. The auctioneer points to herself and says "$13,000 for the house, do I hear $14,000?" And so it goes until the auctioneer gets to the price you're supposed to pay and then you raise your card at "19,900." And – BIG SHOCK – you win!

"Then they set up a meeting later on for you to sign the paperwork. And for whatever reason, still drinking their champagne I guess, you sign.

"So you are disembarking some 12 hours later and your credit card is declined. At the credit desk they want their $19,900. Can you say you don’t want the car, that you’ve sobered up? Oh noooo. They want your $19,900 in exchange for your passport. So you pay the $19,900 and wait eight weeks for your car.

"So my best advice is to email me and I will send you a laminated version of my pamphlet that you can carry in your pocket. That way you'll have it when you wander by the art auction on your way from bingo to the casino and you’re in a STUPID frame of mind!"


[See the text of Sandy's pamphlet below.]


Park West


If you're going to do it, you should know fully what you're getting into.

What You Should Know

  1. Very few pieces are marked "T/O", meaning "Take Off the ship." Unless you purchase one of these, you will not receive the piece you are bidding on; you will receive something "like it" roughly six to eight weeks later. Ask them
  2. The auction is not a real auction. It's simply a show they put on when someone is interested in a picture. Someone will tell you the price you have to pay. Then they bring the piece out and do "auctiony things" and you bid the price they told you to. Ask them.
  3. Nothing in the auction is binding. If you don't sign at the appointment following the auction, you are off the hook. Ask them.
  4. If you commit to a piece that is not a "T/O", you will pay in full for a piece you will never have seen before and you will pay in full before you are allowed to leave your cruise. You will not be able to "take it back" before you leave the ship, even. Ask them.
  5. You will commit to your purchase by signing on the line at a meeting after the auction. Once you have signed, you will have no option to get all of your money back. Their "40-40-40" plan will allow you to get your money back "...less the buyer's premium and excluding any shipping costs if applicable" within 40 days of the "purchase date. Note here that the "buyer's premium" will be substantial (in my case over $300 on a $3,050 purchase) and that your purchased piece will not be delivered within that 40-day time frame. You must request their 40-40-40 refund before you receive your purchase. In other words, you sign – you pay. Period. Ask them.
  6. You absolutely CANNOT change your mind once you sign, even an hour later. All sales are truly final. If you tell them you don't want it, they will send it anyway. If you don’t take delivery, they will send lawyers after you. Ask them.
  7. They will not resell your piece for you, should you decide to sell it later. This alone should tell you that they're not an auction house. And if they're not an auction house, how can they charge a buyer's premium? Ask them.
  8. The sales of Park West, are extremely profitable for your cruise line and that is their incentive to keep them onboard. Well now, you can't really ask them, can you?.
  9. Simply put, Park West uses a 1950's type business model with an auction theme – like some sort of kindergarten play.

Questions to Ask Yourself

  1. Why does Park West need such an elaborate scheme to protect themselves from people changing their minds in the eight weeks before their "artwork" comes? According to their sales pitch, customers should be salivating for their delivery.
  2. Where else do you pay in full, in advance, for something that you have never seen and won't see for eight weeks?
  3. Where else do lawyers come after you if you don't accept what is sent to you?
  4. Where else are you served alcohol during the sales pitch?
  5. Why is "art" sold on a cruise ship? What else is sold on a cruise ship that is completely irrelevant to the cruise? Why not cars?

My Advice

  1. Pay for very expensive computer time in order to use the ship's computers and Google "Park West Galleries."
  2. Get off the ship first. Research Park West online when you get home. Search other sources for the piece you are interested in. You can purchase any of their work after you leave the ship. Ask them.
  3. They raffle off some dollar amount towards artwork (on my cruise it was $500). Make sure the auctioneer does not have a ticket in his/her hand when it goes into the bucket. If you are in the raffle and don't win, after the auctioneer has called the winning number, ask to see the ticket. Make sure the number is the same number the auctioneer called.



Fine Art Registry® will follow Sandy Jeakins' progress in her attempt to right the rip-off by Park West auctioneer and the subsequent refusal on the part of Park West and, to this date, Norwegian Cruise Line, to right the reported fraudulent misrepresentation on the part of their salesperson. Their story will also be made known to local and national media who are investigating Park West and their sales and customer service practices.

Download Print Media Version PDF


By Fine Art Registry®   |   January 20, 2009  |   Discuss Story on FAR® Forum   |   Print   |  

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