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Park West Gallery Presents Destino

But Do You Know What You Are Buying When You Buy the Destino Prints from Park West Gallery?


Introduction

Destino is the name of a short, animated film produced by Disney Studios, based on a collaboration between Salvador Dalí and Walt Disney in the late 1940s.

Reproductions of some of the artwork on which the film is based has been turned into a series of prints, sold in limited editions of 1035 of each print mainly by Park West Gallery for thousands of dollars per print.

According to some purchasers of these prints from Park West Gallery cruise line art auctions, different auctioneers represent the prints in different ways, some of them very creative indeed. This article is designed to dispel any misrepresentations or misconceptions and provide as much information as is available on the subject of the Destino prints.

Destino print

Background

Destino is Spanish for "destiny". It is the name of a Mexican ballad by songwriter Armando Dominguez that Walt Disney had envisioned as being the theme for a short musical film project. The ballad concerns destiny attracting two lovers. Walt Disney and Salvador Dali met in the mid 1940s and Dali apparently worked at The Disney Company for eight months in 1946 and 1947 with John Hench, one of The Disney Company's most gifted artists.

The project was dropped in 1947 and Dalí had no more involvement with it. He left behind, reportedly, fifteen or twenty seconds of film, several paintings, various pen-and-ink drawings and many storyboards.

Destino remained untouched in the Disney Studios (now The Walt Disney Company) vaults until 1999 when the project was revived by Walt Disney's nephew, Roy Disney. It was completed in 2003 and the short film premiered on June 2nd, 2003.

While the film can be found on YouTube, an August 2008 Disney press release stated that Destino is due for a 2010 DVD release and "will be available to own for the first time along with an all-new feature-length documentary that examines the surprising partnership between Dali and Disney."

According to an article published in Animation World News on May 31st 2003 (Disney/Dali's Completed Destino Kicks Off Annecy Fest, Bill Desowitz), Disney possessed but did not own the artwork until the movie was made. The article quotes Roy Disney as saying, with regard to using the Dali material from the 1940s, "I got into a conversation with attorneys about using Dali artwork to promote Fantasia 2000. They told me that we possess it but don't own it." Apparently, according to this article, the contract between Disney and Dali stipulated that the artwork was not to become property of Disney until after the movie was made. This, according to the article gave the project a financial and historical impetus. One can only guess as to whether this was part of the motivation for finishing the film which had been abandoned for so many years. The fact that it was completed in 2003 but has still not been released broadly yet tens of thousands of prints based on the Dalí artwork have already been sold, may be a clue.

According to this same article: "Despite the theft of the portfolio decades ago, about 80 pen-and-ink sketches survive along with and [sic] a few paintings, a storyboard and a 15-second reel...".

This reference to the theft of the artwork is interesting and the fact is documented in another article, one published in The Boston Globe on January 30, 2000, written by Christopher Jones. The article, entitled WHEN DISNEY MET DALI THE ANIMATION KING AND THE SURREALIST ARTIST PLANNED AN EXPERIMENTAL FILM, BUT IT WAS NEVER MADE - AND FEW TRACES OF IT REMAIN, is well worth reading in its entirety. However, we will quote a few small parts of it here. It should be observed that the author was well qualified to write this article since his father, Tom Jones, was a publicist for Walt Disney, his mother was an animator at Disney and Christopher Jones himself, a freelance writer, lived near Dali's home town of Figueras, Spain.

Here are some key points directly quoted from this article:

...

Compelled to clear up the mystery, I started calling anyone who might have had any information. Steered toward former Disney employees and Dali acolytes - some now in their 90s - my research progressed slowly, until one day the phone rang. It was John Hench, calling from California. Now an elderly senior vice president at Walt Disney Imagineering, at the time of the Destino project he was a Disney artist who worked in high-level capacities on a number of films, including Fantasia and Dumbo. For Destino, he was assigned to coach Dali in Disney's animation technique. Dali at the time described Hench as the "spectral silhouette, who knows better than Dali or Disney the technical secrets of the film."

...

Almost 10 years after he stopped production of Destino, Disney was preparing for his renowned "Art of Animation" museum exhibition and casually dropped by the studio archives to check on the Dali background paintings and other Destino artwork. He thought the work done would add another dimension to the exhibit and silence forever his critics among the intellectual community.

My father had only just joined the studio publicity department and was there when Disney made a startling discovery: Virtually all of the major Dali art, including the portfolio of 375 drawings for the pencil test, had disappeared from the studio morgue. Despite urgent appeals to return the missing art, no questions asked, there was no response. Fifty years later, Kimball says Disney had been lackadaisical, "to say the least," to put the Dali art in an unprotected or unmonitored place. "Some of the artists were just waiting to get their hands on them."

...

Sometime after Disney's death, in December 1966, chief archivist Dave Smith appealed to all Disney employees to donate any Disneyana they had. As mysteriously as the five major Dali paintings had disappeared, they reappeared, but no place of honor was accorded them. The conservative post-Walt management had them cleaned and hung in the archives storeroom, far from public view. At about the same time, says Robert Descharnes, an avant-garde filmmaker and photographer who was Dali's right-hand man, a New York-based appraiser and archivist, Albert Field, approached Dali in the Old King Cole bar of the St. Regis, in New York, and showed him some unsigned, newly discovered artwork from Destino. But Dali couldn't distinguish the drawings by John Hench from his own work, so he signed them all.

Ever since then, authentic unsigned Destino drawings on Disney's special animation paper by Dali or Hench occasionally turn up on the art market. But according to Descharnes, the foremost authenticator of Dali art for the auction house Christie's, an enterprising and talented crook has faked Dali signatures on some of the unsigned originals, and the same individual has painted phony Destino artwork which is even for sale on the Internet.

Over many years, my father became fascinated by the story of the mysterious film project and began to interest me with it as well. Little by little, he managed to assemble the few available fragments of the Destino project into a file that one day he hoped could serve as the basis of a book celebrating the surrealist adventure of these two titans of 20th-century art and cinema. When I was growing up in Southern California, I, too, knew that "they" were there. Somewhere in the Walt Disney studio vaults is still a fortune in "unwanted" paintings by Salvador Dali. They have never been appraised and have certainly never been exhibited.

They are all that remain of Destino.


The emphasis in the above quotes is added. They are key points when it comes to the story of the Destino print series. (The entire text of Christopher Jones' article is reprinted at the end of this article, with the author's permission.)


The Destino Prints

Destino Print

From the Destino project, a series of prints were produced and have been sold under the name Destino.

According to Michael Young, CEO of Collectors Editions, his company holds the exclusive licensing rights for the Salvador Dali-Walt Disney collaboration, Destino.

He also says, in a letter addressed to Park West Gallery customers and posted conspicuously on the Park West Gallery website (perhaps to allay the mounting suspicions of many Park West Gallery customers, who spent thousands or tens of thousands of dollars on these Destino prints, that something might not be quite right with the representations about these prints made by Park West Gallery auctioneers on cruise ships and at land auctions):

Park West Gallery is an agent for the artwork published by Collectors Editions from the Dali - Disney Destino project. We are very pleased with their professionalism and reputation and very much enjoy our mutual business relationship.

And he goes on to make the following statement about the Destino prints:

The Destino artworks published by Collectors Editions are of the highest quality graphic fine art works and have included various media: etchings, lithographs and serigraphs - all from Dali's originals. The works are subjected to the highest scrutiny of artistic quality and are created in strictly limited editions.

We have observed increasing demand for the works over time and consider them highly collectable examples of one of the 20th Century’s most interesting artistic collaborations.

This statement contains some interesting assertions. For example, it says that the artworks have included various media "etchings, lithographs and serigraphs - all from Dali's originals."

Collectors Editions Global Sales, however, said the following of these prints (November 2009):

These were all done posthumously in concert with the release of the Academy Award nominate Dali/Disney Destino short film in 2004. Thus, there is no Dali pencil signature; an embossed Dali/Destino stamp is on each piece. These are all recognized and approved by the Estate of Salvador Dali; and prints from this Destino series were included in a travelling Dali exhibition 2 years ago.

The prints are mostly serigraphs on paper, and there is one etching and one stone lithograph. There are some prints that we have that are also signed by Roy Disney.

Yes, the printing was created from the original storyboards painted/drawn by Salvador Dali.

The printing was executed by Eclipse Workshop and artwork represented/published by Collectors Editions. We are a licensee of Disney, and authorized to represent this portfolio of artwork.

Note that this second statement says the prints are mostly serigraphs and there is one etching and one stone lithograph. Not the impression given in Michael Young's statement.

"Serigraph" refers to screen printing. Wikipedia includes the following information in its article on screen printing:

Originally a profitable industrial technology, screen printing was eventually adopted by artists as an expressive and conveniently repeatable medium for duplication well before the 1900s. It is currently popular both in fine arts and in commercial printing, where it is commonly used to print images on T-shirts, hats, CDs, DVDs, ceramics, glass, polyethylene, polypropylene, paper, metals, and wood.

A group of artists who later formed the National Serigraphic Society coined the word Serigraphy in the 1930s to differentiate the artistic application of screen printing from the industrial use of the process. 'Serigraphy' is a combination word from the Latin word 'Seri' (silk) and the Greek word 'graphein' (to write or draw).

The Printer's National Environmental Assistance Center says 'Screenprinting is arguably the most versatile of all printing processes.' Since rudimentary screenprinting materials are so affordable and readily available, it has been used frequently in underground settings and subcultures, and the non-professional look of such DIY culture screenprints have become a significant cultural aesthetic seen on movie posters, record album covers, flyers, shirts, commercial fonts in advertising, in artwork and elsewhere.

The information contained on the Collectors Editions website about the Destino prints includes the following statement:

Salvador Dali was a pioneer in the realm of printmaking in the twentieth century. All printing methods used by Collectors Editions in the publication of Destino artwork are the same ones used by Salvador Dali throughout his career, performed the same way, with Dali's artistic vision and sensibilities kept firmly in mind.

This statement is not borne out in fact. It leads one to believe that Dalí used serigraphy or screen printing throughout his career. This is a very false picture. Dali's prints and print series are largely etchings, engravings, wood block, lithographs and almost no serigraphs at all.

To quote The Official Catalog of the Graphic Works of Salvador Dali by Albert Field (the most respected work on the subject of Dali's prints):

Serigraphy. By screens. Only two authentic Dalí prints are serigraphs.

Out of thousands of different prints that Dalí created throughout his life, only TWO are serigraphs. Yet all but two of the prints in the Destino series are serigraphs.

Additionally, at least some if not much of the imagery in the Destino print series is visibly not that of Salvador Dalí but consists of images generated by the artists who worked on the project many years after Dali's death. So, for Michael Young to say that the Destino prints are "...etchings, lithographs and serigraphs - all from Dali's originals" is, at the most charitable, a very imaginative use of the English language.

And there is the statement in the Boston Globe article that Dali was unable to tell the difference between his own drawings and those of John Hench, the Disney animator with whom he was working, and so signed them all.

It is clear that there is no series of lithographs or fine art prints by Salvador Dalí based on the artwork created by the surrealist painter for the Destino short film. Dali did not create or authorize any print series called Destino. There is no record of any contract signed by Dali for a series of prints from his artwork. Dali had no involvement whatsoever in the creation or authorization of a limited edition print series called Destino or based on the Destino artwork. That is clear. Any representation of these limited edition prints as being by the hand of Dali, signed by Dali, authorized by Dalí as collaborative prints is manifestly false.

Where does this leave us? It leaves us with the fact that the Destino print series consists of a number of reproductions, almost entirely screen prints, of artwork by Salvador Dali, John Hench or other Disney animators which was developed in the creation of the Disney short film, Destino.

The series includes one stone lithograph, obviously not by Dali, and one etching, also not by Dali. The serigraphs are not by Dali either. Without comparing the original Dalí artwork, very little of which apparently survived, it is hard to say how closely the prints resemble Dali's paintings and drawings.

Many of the prints bear a Dali block signature, which is to say that whoever created the print series lifted a representative signature of Salvador Dali from somewhere and included it in the print as part of the image. Dali did not add these signatures himself to the art, even if the signature is an accurate reproduction of a genuine Dali signature. Nor did he specifically give his permission for these signatures to be used.

Destino print and Dali signature

There are apparently 1035 copies of each print (based on information received from Collectors Editions sales). They are distributed as follows (this is an example of just one of the prints):

Destino #285

Destino #285

9.5 x 15

Seriograph

Regular

475

Destino #285

9.5 x 15

Seriograph

International

275

Destino #285

9.5 x 15

Seriograph

AP's

50

Destino #285

9.5 x 15

Seriograph

VIP

195

Destino #285

9.5 x 15

Seriograph

GP

20

Destino #285

9.5 x 15

Seriograph

PP's

10

Destino #285

9.5 x 15

Seriograph

HC's

10

Total Impressions

1035


The series of 195 examples of each print labeled "VIP" are signed by Roy E. Disney who was responsible for reviving the Destino project and getting the film completed and the artwork converted into the series of prints.

None of this is in any way intended to denigrate the prints themselves. It is just an attempt to make it very clear what they are, and to counter any claims that these are "Dali prints", "by the hand of Salvador Dali", "Dali lithographs", "signed by Dali" etc., etc. Although Dali had a hand in the creation of the Destino short film originally in the 1940s, he had no hand in the production of any graphic works or limited edition prints in connection with it. Anyone claiming that he had, would need to produce evidence in the form of contracts signed by Salvador Dalí or evidence that he was so involved. This writer has seen none. The graphic works are all the product of Disney Studios.

How many different prints are there?

There are 31 different prints published. According to Collectors Editions, no more are planned currently.

Who made the prints?

There is conflicting information with regard to this.

According to a Director at Collectors Editions, the printing was executed by Eclipse Workshop and the artwork was published by Collectors Editions under license from Disney who owns all the original artwork. Eclipse Workshop was a Canoga Park, California printer known for their giclée printing. However, the company appears to have vanished off the map in 2004 (at least in that incarnation). It seems, however, that the company's principal, Tim Dickson, now works for Collectors Editions side by side with Michael Young, the company's CEO. He is described on the Collectors Editions website as "one of the industry's leading printing experts and innovators." There is a link to Eclipse Workshop on the Collectors Editions website but it is dead.

However, according to an unconfirmed former employee of Park West Gallery, the gallery was publishing Destino prints under agreement with Disney and they were being printed in Israel by Park West's Israeli printer. We are unable to verify this information with Park West Gallery having been requested by one of their attorneys not to approach them with any questions about anything. This aspect remains unverified.

How much do they cost? What are they worth?

Following is some information about prices for the Destino prints.

If you were to purchase prints directly from Collectors Editions, the following are their suggested retail prices for some of the prints.

Destino #74

$4,950.00

Destino #53

$2,750.00

Destino #24, #25, #68

$4,700.00

Destino #66

$4,800.00


In general the cheapest print sells for $2,100.00 and the most expensive for $4,800.00.

Examples of prices paid for Destino prints by Park West Gallery customers follow:

One customer paid $16,146.11 for a set of five Destino prints (framed).

Another customer paid $11,442.50 for Destino #53 and prices for individual prints ranged between $1,673.00 and $2,369.00.

Another customer paid $14,224.00 for six Destino prints.

According to a list of prices of artwork from Park West Gallery, prices of Destino prints ranged from about $1,450.00 to $6,200.00. The appraisal price for the prints is considerably higher. According to figures provided by someone inside Park West Gallery, the mark-up on the Destino prints by Park West was somewhere in the region of 800 - 1000% on each print.

The resale or secondary market price for the Destino prints is not known, since these prints do not seem to be available on the secondary market. Michael Young describes them as "highly collectable" but no evidence was found that they have any value on the secondary market. One well known Dali dealer stated their value to be a few hundred dollars each.

The following is a statement from a respected Dalí art dealer regarding the Destino prints:

The Destino prints are copies of scenes from the Disney short subject film. They were created long after Dali's death. Dali had NO involvement in them. Park West does not list them under Salvador Dali as the artist. They are listed under artist Destino. They have minimal value, maybe $200.00 each as a decoration.



Sales, Park West, Collectors Editions

In the Park West Gallery Newsletter ("SELECTION-SERVICE-VALUE—THE PARK WEST EXPERIENCE") the following statement occurs.

Dali and Disney: The Art and Animation of Destino

DAYTON, OHIO -- Park West customers are sharing some surreal artwork with the Dayton Art Institute. To celebrate the museum's 90th anniversary, starting in October the DAI will show Dali and Disney: The Art and Animation of Destino. The Destino works are on loan to the DAI courtesy of Springboro couple, Dr. Lawrence and Holley Thompson, who purchased the pieces from Park West Gallery - the exclusive seller of Destino. Destino resulted from a unique collaboration between Salvador Dali and Walt Disney.

The statement that Park West Gallery is the exclusive seller of Destino is obviously not true, since one can buy Destino series prints direct from Collectors Editions today.

It cannot be regarded as simply a journalistic error since the same statement is repeated in an email of 18 November 2008 to a Park West Customer by Park West Gallery employee, Justine Kamykowski, of the Appraisal Department at Park West.

Subject: RE: Destino
Date: Tue, 18 Nov 2008 16:35:21 -0500
From: jkamykowski@parkwestgallery.com
To: (customer)

Mr. (Customer)

I don't know if you while doing your research you reviewed our website, regarding the Dali/Destino set.

The Destino set with Michael Young is exclusive only to Park West

I'd like you to review our website and the website below for a history of the Destino/Park West relationship.

http://www.collectorseditions.com/disney/vitae.php?aID=520Destino

Kind Regards

Justine Kamykowski
Appraisal Department
800-521-9654
option 2/Appraisal Department

In a separate email, Ms. Kamykowski provides some further information about the Destino prints:

Subject: RE: Destino
Date: Tue, 18 Nov 2008 17:17:42 -0500
From: jkamykowski@parkwestgallery.com
To: (Customer)

I just left a message for you regarding your concerns.

The Destino Set is a limited edition of 475 numbered proofs, 275 international proofs, 50 artist's proofs, and 20 gallery proofs. A deluxe VIP edition of 195 signed by Roy Disney also exists.

Also, Michael Young holds the licensing agreement with Disney.

Kind Regards

Justine Kamykowski
Appraisal Department

It's worth having a look at what the Park West in-house Certificates of Authenticity state about the Destino prints. For that purpose one is shown here in full. They are all virtually the same in content.

As you can see, the Certificate of Authenticity is very vague and general on the subject of the print it sets out to authenticate and is mostly some narrative about the Destino project and the making of the short film. It does not say who made the print, how it was made, whether it is signed or not or even who the artist was.

The appraisal document issued along with the artwork to those who purchased an in-house appraisal from Park West Gallery, says very much the same.


What Park West Auctioneers and Sales People Say About Destino

Having examined in some detail what the Destino series of prints really consists of, and what the printed materials say about the prints, it is worth looking at what the Park West Gallery auctioneers and sales people are told to say and what they actually tell the buying public about the prints.

The following statement is from a former successful Park West Gallery auctioneer:

I don't remember much about the Destino prints to be honest. I hated them so didn't sell one! I didn't hate the prints, I hated the fact auctioneers were fooling the public into believing they are purchasing a rare, original Dali/Disney collaboration where in fact they are nothing more than mass produced posters! I know for fact that most auctioneers including a corporate trainer who often auctioneers at the VIP events sell them as original Dalís. They hold up a Divine Comedy print at $12,000 and say you can buy this one Dalí for $12,000 or ALL the Dali Destino's for $15,000 for example.

And from another one:

The original sketches at Disney Studios in Burbank, CA were not signed. The block signatures were added when they created the prints which again was many years after Dali died.

As far as we were aware the value in the print was it was Disney merchandise and limited edition. I'm sure some auctioneers probably sold it as a Dalí but they were simply limited edition posters. We were told to sell them on the basis we sell Dalí prints for 10-15k whereas you can have a set of 6 (later 7) for that price plus a copy of the DVD which we were told to say won't be released. I've since heard it is due out soon.

It's weird that when the Dalí and Film tour was at the Tate I went to check it out and didn't recognize any of the Destino works they had on display. I'm not sure if Park West or Disney chose which works to put into print.

And from another Park West Gallery ex-employee:

We were publishing Destinos under agreement with Disney but used to print them not here but in Israel. Not sure what will happen now because Rami is shut down. I was so sure because I clearly remember seeing printing layout proofs for the first set in Albert's office.



Park West Customers Describe How They Were Persuaded to Buy Destino Prints

As far as customers at the auctions and sales are concerned, they were given many different representations as to what they were buying when they were considering purchase of Destino prints. Following are some excerpts of their statements on the subject.

One of the problems with these items, is that, as with other collectibles, they are for long term hold. There is no quick profit in this market. At the present, I can honestly say, that I do not believe that there is a secondary market for the Destino set, nor will there be for many years to come.

The fact that my own set is a 'VIP' set, signed and numbered by Roy Disney, theoretically should make my set worth about $32,890.00. However, with Park West offering discounts of up to 45% off of their normal "retail" prices, it makes my set worth only about $18,889.50 - slightly more than I paid for it - and have had no interest in the set whatsoever. Would I sell it to P.W. for what I paid for it? Of course - but they won't buy it. As a former sales manager I once worked with said to me, "This s#*!'s for selling, not for buying." In other words, Park West doesn't want the stuff. In all reality, what you and I currently own, is worth the paper, the ink and the labor, which went in to each print - about $700 each - and even that provided a handsome profit for the Publisher, Collector's Editions. As for the term, 'serigraph' - here is the description: Noun 1. serigraph - a print made using a stencil process in which an image or design is superimposed on a very fine mesh screen and printing ink is squeegeed onto the printing surface through the area of the screen that is not covered by the stencil

Basically, it is nothing more than a silk-screen process, done with a process similar to that of t-shirts.

It's a tough pill to swallow, but it is a reality.

Another Park West customer wrote in March 2008:

I have recently in 07 spent $20,000 with Park West. We bought what was said to be Destino # (X) collection that was supposedly being unveiled for the first time. I was told they were lithos. But seems they are seriolithos.

...

I feel that I was lied to about the kind of paintings I was getting. And also their value. I have no problem with the expensive hammer price addition: they don't tell you about when they say framed, shipped and delivered to your door for $9,000 is actually $11,000 after all the add-ons.

They also showed us a DVD with Disney's nephew saying that Park West had exclusive right to the Destino collection. The DVD they sent me does not have him on it. They also claimed that these were pulled from the actual film Destino storyboards. After reviewing the DVD again I see that only one of my supposed lithos is in the actual piece.

And I knew something was wrong when I finished up my purchase and asked for a business card. Everyone got quiet. So I asked again - no answers from anyone. Finally one person said, "I will," but never gave it to me, just excuses. I took it as a shady situation: anyone doing fair business would not hide their phone numbers from you.

I was also told we were paying 40% under cost....

And later, the same person wrote:

They also told me the movie DVD of it would never get released. Joke. Heard Disney is now putting it on his DVD collection for sale on Amazon.

I received a call from a Michael Young. Park West had him call me to verify the Destino collection. He also seemed like a fast talker and ran me in circles trying to explain that these are actually pressed from the plates of the Destino film.

But then told me that they hand select one of the signatures and place it on all of them to match. Sounds like some graphic work is being done.

A communication from another Park West Gallery customer, this one in August 2008.

During the week of 20-27 Jul 2008, I sailed roundtrip from Seattle to Alaska on the Holland America Line cruise ship Westerdam. On the night prior to the last full day of the voyage, a flyer was delivered to my stateroom with an invitation to "...a vintage Disney film that has been shrouded in secrecy for over 50 years". This presentation, by Julian (Iulian Spiridon), art director of PARK WEST, consisted of a seminar and an animated film entitled "Destino." The bulletin interested passengers further: "Unveiling Destino, a rare collection of masterpieces created through a unique collaboration of Walt Disney & Salvador Dali." Throughout the seminar, these artworks were continuously represented as good investments and would appreciate in value when Destino was released. I was quite intrigued and became interested in a couple of "lithographs." I was told by Julian they could only be purchased as a complete set. In the end, I bought seven artworks of Destino for over ten thousand dollars! I have not received them yet. However, I have received the certificates of authenticity and these state they are serigraphs (silkscreened like a tee shirt). I am upset and wish to cancel this sale and receive reimbursement. I think these artworks were misrepresented, fraudulent, and possibly Disney copyright infringements. Please advise as soon as possible. I appreciate any and all help.

Following is a letter written by yet another Park West Gallery customer to Albert Scaglione in February 2008.

Mr. Scaglione,

In October of 2006 while aboard the Seven Seas Mariner ship of the Regent Seven Seas Cruise Line, your representative, Mr. Elias Joseph, approached us with the information that a set of five numbered prints that Salvador Dali did as part of a cooperative Destino project with Walt Disney studios was luckily available for sale on the cruise. Elias Joseph stressed that these art works were a bargain. He said that he himself had earlier purchased the large head print (Destino # 74) for his collection. He stated that with only 300 prints made of each of the five subjects, very few of the art works are likely to be owned as a complete set of five. This "set scarcity" would inevitably lead to value appreciation in the future. Another factor in value appreciation of the art works would be the release of the Destino short movie by the Disney organization. When the movie is released to the public, it will spread the knowledge about the Destino project. This new widespread awareness would drive prices higher for the limited number of Dali/Destino prints. Elias Joseph gave a lecture one day on the topic of art work appreciation in value as an investment opportunity to diversify portfolios among a wider variety of classes of assets.

We purchased the set of five Dali-Disney limited edition numbered serigraphs as a direct result of the representations made by Elias Joseph of the Park West Gallery. As a bonus for this $16,146.11 sale an Anatole Krasnyansky print was framed and included in the art shipment to us.

...

We received appraisals from Park West for the six items totaling $ 24,650. We felt good that we had purchased art works appraised for $ 24,650 for only $ 16,146.11. You signed these six appraisal documents. Mr. Elias said we were eligible for a 13 month payment arrangement. We paid for this art by two checks dated 8/21/07 and 9/25/07. Copies of these checks are enclosed.

We happened to watch the Monday, February 11, 2008 "Inside Edition" TV program. We were shocked to learn of the widespread fraud perpetrated by Park West in sales of art works on cruise ships. ...Part of the path that led to this conclusion was that Salvador Dali had nothing to do with these works fraudulently alleged to be associated with him. They are not authentic as you stated in your signed certificates of authenticity.

In view of these facts we are demanding that you refund our entire purchase price.

....

Another Park West Gallery customer wrote the following in November 2008 after having bought Destino prints at a Park West Gallery cruise ship art auction:

On September 11th while aboard a Royal Caribbean Cruise (Rhapsody Of The Sea), I purchased Destino set #3 for $13,145. ...I did some follow-up research when I had the means to do so (not at sea), and after viewing the New York Times article and the Inside Edition and Orlando Local 6 programs, I have found out that the prints I bought are worth DRASTICALLY LESS than I was told by your auctioneer (Nicole Bentler).

...

I am now certain that I have been the victim of fraudulent misrepresentation and deceptive trade practices and I want an immediate refund.

....

Here is yet another complaint from Park West Gallery customers regarding the purchase of Destino prints in early 2009.

Complaint Details: We are the subject of a cruise Ship Art Auction Scam. After much arbitration between not affording the art and making it accessible via credit card for lack of available immediate funds. We were highly influenced to purchase what we believe was an authentic reproduction of two great names DALI/DISNEY for a complete set of "DESTINO." We do not remember the auctioneer's name except to comment that this young man was the youngest we have come across in all our 15 years of cruising and purchasing fine art. We started our journey in finding out this information through trying to resell it back to PWG [Park West Gallery].

We had purchased from Princess cruises in the past and they always had a policy of buying back at the same price. We were told by PWG that they will not buy back. Through my googling I found Collectors Editions via e-mail and contacted Mr. Michael Young for the sale. He has not returned our call except to tell us to have PWG purchase it back. We would like to be included in this investigation for the sale of what we now believe was fraudulent salesmanship.

These various stories from different purchasers of Destino prints from Park West Gallery give an idea of what these art auction attendees have been told that led them to purchase the prints in the first place, and what happened when they tried to sell them.

We have heard from a number of other Park West Customers, and their stories all tend to confirm the following as key complaints about the way in which the Destino prints were presented, the sales pitches and methods used to persuade them to buy, and in general, what they were led to expect compared to what they actually received. Their correspondence is on file with Fine Art Registry. The common complaints are summarized here.

The customers tell how they were plied with alcohol before the auction or sale. This was accompanied by high pressure sales tactics and manipulation.

In most cases there was some story which led the customer to believe that the value of the Destino prints was increasing in leaps and bounds and therefore that they were an incredible investment and should be snapped up right away at these unbelievable prices (when the truth of the matter was that there was no secondary market to speak of for these prints). The Destino prints were touted as the best investment of all the art that Park West was offering. This was accompanied by claims that there would be no difficulty selling the Destino prints at any time as demand was much higher than supply.

Various stories were told about the release of Destino on DVD by Disney and how this would increase the value of the prints.

Customers were told that the prints were all created by Dali and signed by him. Nothing could be further from the truth. Later, when they researched what they had bought, they found out that the prints were created 60 years after Dali had finished his work on the Destino storyboards and that the signatures were photomechanical reproductions and that Dali had not signed them at all.

All of these various factors resulted in customers feeling they had been cheated, defrauded and tricked into buying something that they would never have spent that amount of money on had they known exactly what it was that they were buying, no matter how much they liked the prints.

Destino prints, Salvador Dali

Conclusion

It is hoped that the above has served to clarify what the Destino prints are, their source, their numbers, their value, and has dispelled any false information disseminated with the intention of garnering sales at any cost, by people unfettered by any scruples regarding strict adherence to the truth.


The full text of the article by Christopher Jones written for the Boston Globe in January 2000 is reprinted here with the author’s permission.

The Boston Globe
Boston Globe

January 30, 2000
WHEN DISNEY MET DALI THE ANIMATION KING AND THE SURREALIST ARTIST PLANNED AN EXPERIMENTAL FILM, BUT IT WAS NEVER MADE- AND FEW TRACES OF IT REMAIN.

Author: Christopher Jones
Edition: THIRD
Section: Magazine
Page: 12

Index Terms:
NAME-DISNEY NAME-DALI MOVIE ART MAJOR STORYMAG
Estimated printed pages: 9
Article Text:
Packed away in a storage box somewhere in Southern California is a tiny spool of color film, barely 15 seconds long, that is unique in the history of 20th-century art. It shows two bizarre figures, humanoid heads mounted upon the backs of tortoises. As they converge, the space between them takes on the shape of a bell, which turns into a ballerina. In the last moment, her head abruptly becomes a baseball and disappears into a bleak, mountainous Catalonian landscape. This 53-year-old snippet of nitrate film is all that remains from a forgotten animation project called Destino, a curious collaboration between Salvador Dali and Walt Disney that was never completed. The reasons Destino was never finished remained undiscovered for over five decades until sometime after the death of my father, Tom Jones, in 1992. In a gloomy attic in the Loire Valley, where he lived for five years, my brother and I discovered among his papers a collection of notes! , never-seen-before negatives and old photographs he had retrieved over many years as Disney's publicity agent. They triggered memories of my father talking about this project when I was growing up and of the evening he took me into Walt's Disney's office to see the portrait of Jupiter, a painting Dali did for Destino. I realized that the small trove we had found in France proved that a completed Destino would have been a sensation by any measure, a cinematic revolution using techniques way ahead of their time.

Compelled to clear up the mystery, I started calling anyone who might have had any information. Steered toward former Disney employees and Dali acolytes - some now in their 90s - my research progressed slowly, until one day the phone rang. It was John Hench, calling from California. Now an elderly senior vice president at Walt Disney Imagineering, at the time of the Destino project he was a Disney artist who worked in high-level capacities on a number of films, including Fantasia and Dumbo. For Destino, he was assigned to coach Dali in Disney's animation technique. Dali at the time described Hench as the "spectral silhouette, who knows better than Dali or Disney the technical secrets of the film.

Excited that someone was finally interested in Destino, Hench decided to reveal the film's mysteries and provided fascinating insight into one of the weirdest partnerships ever produced by Hollywood's golden age. Salvador Dali often said that his destiny was to "save painting from the nihilism of modern art." The man he chose in 1946 to help him bring his tortured surrealist visions to the wide screen was none other than the avuncular creator of Mickey Mouse, Walt Disney.

According to Hench, Disney's finances in 1946 were precarious. Ever since 1940, when the Bank of America shut down Disney's credit line after the animated concert feature Fantasia proved a box-office disaster, Disney struggled with an ever-mounting debt. To save his studio, in time he would be forced to accept an interest-free loan from billionaire Howard Hughes. Not even the success a year later of Dumbo, a brilliant 64-minute cartoon about a flying baby elephant, could make up for the loss of Disney's European markets when World War II started. The studio also suffered setbacks on the home front during the war years; it was practically taken over by the armed forces, churning out training films and designing comical insignia for aircraft. Many were services for which Disney was never paid and from which the studio was still recovering financially.

He decided that "omnibus" films - different short subjects packaged into feature-length films - seemed less of a gamble. Disney, always alert to opportunities, could always break the film up and release the sequences separately and recoup the investment, because shorts in those days preceded most films in theaters.

Eventually, perhaps out of desperation, Disney decided to draw big-name artists and authors to the studio. "Box office will follow quality," Disney was often quoted as saying to nervous money men. Or just maybe, a collaboration with a celebrated painter or author would placate the banks and his financial czar, elder brother Roy O. Disney. And he just might manage to keep his studio going.

Almost by chance, (Disney avoided Hollywood parties, preferring to don an engineer's cap and chug around his estate on a scale-model railroad) he was introduced to Salvador and Gala Dali by Jack Warner at the movie mogul's home one night in late 1945. The Dali's were staying with the Warner's while the surrealist superstar painted their portraits. Somehow, Walt Disney, who had founded an empire based on wholesome, Midwestern family values, and Salvador Dali, who once vowed to "spit on the portrait of my mother," hit it off, and a peculiar friendship of long standing was begun.

The match might not have been as odd as it at first seemed. For all his wholesomeness, Disney had been fascinated by avant-garde techniques and began experimenting with them in 1939. Critics praised Fantasia's toccata-and-fugue sequence as reminiscent of Kandinsky and Miro. Hench supervised this sequence using abstract images for the first time in a Disney film.

So a certain groundwork was already laid for the future partnership. Out of admiration for each other's accomplishments, they quickly struck a deal, with Dali agreeing to work on a project for Disney's studio. When the two met, Dali had just managed to complete his first Hollywood assignment, a dream sequence in Alfred Hitchcock's Spellbound, which producer David O. Selznick had summoned him to create. With greater respect for the film medium, Dali moved his easel to Disney's Burbank studios in 1946.

Since neither knew at the beginning what form their curious partnership would take, the project remained top secret for a while. That is, until Disney commissioned the Catalan painter to prepare a six-minute sequence combining animation with live dancers and special effects in a larger Fantasia-like film. Disney originally intended to use "Destino," a romantic ballad by Mexican composer Armando Dominguez, in a short musical number featuring South American singer and dancer Dora Luz. But the word destino sent Dali into raptures, and he began creating wild, imaginative pictures to illustrate his emotions.

As for the plot, it varied considerably, depending on which of the two men was doing the telling. "A magical exposition of the problem of life in the labyrinth of time," Dali expounded in his own publication, "Dali News." "Just a simple story about a young girl in search of true love," Disney modestly described it.

Dali quickly adapted to studio routine, parking his noted eccentric behavior outside. For over two months, he arrived punctually each day at 9:30 a.m. and worked diligently at his easel. Dali often lunched with Disney and Hench in the studio's Coral Room executive restaurant or visited with studio employees, chatting in his own language, an impenetrable mixture of French, Spanish, Catalan, and broken English. His wife and muse, Gala, frequently accompanied him to the studio to inspire, interpret, or just keep an eye on her husband. When she was there, he was even more productive, creating designs to fit the pre-recorded sound track.

Working out of a third-floor atelier in the old Animation Building at Disney Studios, Dali and Hench were indeed forging a completely new animation technique, the cinematic equivalent of Dali's "paranoid critique." This method, which has little connection with its title, is greatly inspired by Freud's work on the subconscious and seeks to insert hidden double images in the artwork. Dali would present an image that a viewer would recognize as one thing, and then slowly force the viewer to recognize alien shapes in the image, which would eventually reveal something else. "We all know that D. W. Griffith invented everything in motion pictures," reminisces John Hench. "But Dali fashioned an entirely new method that nobody had really ever thought about. Imagine a shot of two skiers in the snow. Nothing very startling about that. Just a pair of skiers. Then a panorama stops on a snowy hill. Nothing shows that the scene has changed, it's only that the skiers are out of the shot. Then the camera pulls back, and only now do we see the complete image. It's a nude, the naked hips of a woman! The substitution has been introduced very early in the sequence, but the eye continues to distinguish snow, maybe recognizing feminine forms, until finally it must admit that there is a woman and nothing else."

No one else had ever worked like that - combining surrealist art and animation. At the time, film as an art medium was not on the agenda. Most movies were simple cornball stories that in the best cases became classics, such as Casablanca, but many were unmemorable. Disney was trying to break out of the "kiddie" straitjacket and make "his" animation an art form. Of course, with Destino's shelving, his chance to achieve this recognition was gone forever. Destino would have broken the mold. Driving up to Dali's Monterey, California, studio, adjacent to the old Del Monte Lodge Hotel, one day in 1946, Hench found him dictating the script to Gala, who was handwriting the manuscript. Becoming more and more enthusiastic about this form of art-in-motion, Hench says Dali told him, "Animation enhances art; its possibilities are limitless."

As he plotted Destino in his free-form fashion to fit the Dominguez song, a cryptic scenario appeared, depicting Dali's ideas about love and what time does to it. The Gala-Salvador script describes how Destino lovers would be played by live ballet dancers flitting across Daliesque landscapes scattered with shattered statuary, telephones, seashells, and coins. They are struggling against time, in the form of a giant sundial that emerges from the great stone face of Jupiter, who determines the course of all human affairs.

Disney kept an eye on the work in progress, and, being an admirer of Dali's talent, was enthusiastic about the new look he was bringing to animation. So, once the storyboards were finished, Dali and Hench prepared the famous 15-second "pencil test," a kind of animated rough draft of the film.

"Salvador was back in Monterey, so once I finished filming the test, I drove up to show it to him," Hench remembers. "I tipped the manager of this little theater that was showing some B Western to show it after the film was over and the audience had left. The lights went out, and Salvador saw his artwork in full motion. He loved it. Just then the projectionist came out and practically roared, `What was that?' Dali and I looked at each other, and we both knew that it was a unique moment in art."

Disney decided to celebrate in his own way. One Sunday, he invited Dali and Hench to his Holmby Hills home above Brentwood, where the scale-model steam railroad called the Carolwood Pacific circled his estate. He never pretended to understand all of the artist's symbolism, for he realized that was part of Dali's mystique. However, he couldn't resist inviting top animator Ward Kimball, a pioneer of experimental forms of animation and creator of Jiminy Cricket, to pilot the creator of paranoid critique around the half-mile train line. "Along with the usual profusion of Daliana, Dali has conceived of using, for the first time, I believe, American baseball as a ballet form," Disney said that day.

It must have started sounding terribly way out for Walt's brother Roy O., whose business acumen never lost sight of the company's loyal but unsophisticated family audience. Would the Midwest public or the starchy theater owners really accept a Walt Disney cartoon of a woman with snails for feet and a toy car for a head? But perhaps this is only one of the reasons the project never reached the screen or the huge audience Dali envisioned. By late 1946, Disney called a halt to Destino, with regret, because his releasing agency felt the market for omnibus films was exhausted. Although Dali was disappointed, he was optimistic that in the future he and Disney could collaborate on something else or even revive Destino. Though this never came about, they did remain friends, and Disney visited Dali's home on Spain's Costa Brava after the artist returned there in 1949.

It seems Disney did hope to pick Destino up later on, and he was never one to give up easily. With his wife, Lillian, he visited Dali's villa off and on during the '50s to discuss an animated Inferno sequence after the Italian government had commissioned Dali to illustrate Dante's Divine Comedy. Later, they discussed an animated Don Quixote, which Dali had recently illustrated, and even a live-action El Cid, which would star Errol Flynn.

Almost 10 years after he stopped production of Destino, Disney was preparing for his renowned "Art of Animation" museum exhibition and casually dropped by the studio archives to check on the Dali background paintings and other Destino artwork. He thought the work done would add another dimension to the exhibit and silence forever his critics among the intellectual community.

My father had only just joined the studio publicity department and was there when Disney made a startling discovery: Virtually all of the major Dali art, including the portfolio of 375 drawings for the pencil test, had disappeared from the studio morgue. Despite urgent appeals to return the missing art, no questions asked, there was no response. Fifty years later, Kimball says Disney had been lackadaisical, "to say the least," to put the Dali art in an unprotected or unmonitored place. "Some of the artists were just waiting to get their hands on them."

When Disney produced his animated version of Alice in Wonderland, now influenced by his association with Dali, he brightened the film with imaginative surrealist touches. When Dali phoned Disney from New York to congratulate him on his latest triumph and try to revive interest in Destino, Disney didn't have the heart to tell him that some of his artwork had been stolen, and he changed the subject.

Sometime after Disney's death, in December 1966, chief archivist Dave Smith appealed to all Disney employees to donate any Disneyana they had. As mysteriously as the five major Dali paintings had disappeared, they reappeared, but no place of honor was accorded them. The conservative post-Walt management had them cleaned and hung in the archives storeroom, far from public view. At about the same time, says Robert Descharnes, an avant-garde filmmaker and photographer who was Dali's right-hand man, a New York-based appraiser and archivist, Albert Field, approached Dali in the Old King Cole bar of the St. Regis, in New York, and showed him some unsigned, newly discovered artwork from Destino. But Dali couldn't distinguish the drawings by John Hench from his own work, so he signed them all.

Ever since then, authentic unsigned Destino drawings on Disney's special animation paper by Dali or Hench occasionally turn up on the art market. But according to Descharnes, the foremost authenticator of Dali art for the auction house Christie's, an enterprising and talented crook has faked Dali signatures on some of the unsigned originals, and the same individual has painted phony Destino artwork which is even for sale on the Internet.

Over many years, my father became fascinated by the story of the mysterious film project and began to interest me with it as well. Little by little, he managed to assemble the few available fragments of the Destino project into a file that one day he hoped could serve as the basis of a book celebrating the surrealist adventure of these two titans of 20th-century art and cinema. When I was growing up in Southern California, I, too, knew that "they" were there. Somewhere in the Walt Disney studio vaults is still a fortune in "unwanted" paintings by Salvador Dali. They have never been appraised and have certainly never been exhibited.

They are all that remain of Destino.

Caption:
1. IN 1957,10 YEARS AFTER SHELVING DESTINO,WALT DISNEY (RIGHT) TRAVELED TO SPAIN TO DISCUSS OTHER PROJECTS WITH SALVADOR DALI. THEY, TOO, NEVER HAPPENED.
2. Destino dancers in Salvador Dali's "labyrinth of time."
3. A Dali head and tortoise from the 15-second "pencil test," or rough draft, of Destino.PHOTO

Memo:
Christopher Jones, a freelance writer based near Figueras, Spain, is a product of the Walt Disney Studios:
His mother was an animator there, and his father was a publicist.
Copyright 2000 Globe Newspaper Company
Record Number: 0001200283



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